What are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site. Cookies can do many things, such as remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website.
At Aurora Academy, we use cookies to improve your experience on our platform, personalize content, provide social media features, and analyze our traffic. This policy explains how we use cookies and how you can manage them.
Types of Cookies We Use
We use various types of cookies, each serving a specific purpose:
- Strictly Necessary Cookies: These cookies are essential for the operation of our website. They enable you to navigate the site and use its features, such as accessing secure areas. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.
- Performance Cookies: These cookies collect information about how visitors use our website, for example, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works.
- Functionality Cookies: These cookies allow our website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
- Targeting or Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization.
Purposes of Using Cookies
We use cookies for the following purposes:
- Improving Website Functionality: Cookies help us understand how you use our website, allowing us to improve its functionality and design.
- Personalization: Cookies enable us to personalize your experience by remembering your preferences and settings.
- Analytics: We use cookies to analyze website traffic and user behavior, helping us to optimize our content and marketing efforts.
- Marketing: Cookies help us deliver relevant advertisements and promotions to you based on your interests.
- Security: Cookies help us protect our website and your account from fraud and unauthorized access.
For example, we might use a cookie to remember which courses you have viewed, so we can suggest similar courses you might be interested in. We also use cookies to track the effectiveness of our marketing campaigns, so we can ensure that we are providing you with the most relevant information.
"At Aurora Academy, we are committed to protecting your privacy and ensuring that you have a positive experience on our website. Our use of cookies is carefully managed to enhance your learning journey while respecting your data privacy preferences." - Eleanor Vance, Chief Privacy Officer, Aurora Academy
How to Manage Your Cookie Preferences
You can control and manage cookies in several ways:
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, accept only certain types of cookies, or prompt you each time a website wants to set a cookie. However, please note that blocking all cookies may affect your ability to access certain features of our website.
- Third-Party Tools: There are also third-party tools available that can help you manage your cookies and protect your privacy.
- Our Cookie Banner: When you first visit our website, you will see a cookie banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking on the "Cookie Settings" link in the footer of our website.
Here’s how you can manage cookies in some popular browsers:
- Google Chrome: Go to Settings > Privacy and security > Cookies and other site data.
- Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data.
- Safari: Go to Preferences > Privacy > Cookies and Website Data.
- Microsoft Edge: Go to Settings > Privacy, search, and services > Clear browsing data > Choose what to clear (under Cookies and other site data).
Specific Cookies Used by Aurora Academy
The table below outlines the main cookies we use, their purpose, and their duration:
Cookie Name | Purpose | Duration |
---|---|---|
_ga | Used by Google Analytics to distinguish users. | 2 years |
_gid | Used by Google Analytics to distinguish users. | 24 hours |
_gat | Used by Google Analytics to throttle request rate. | 1 minute |
AA_Session | Maintains user session for login and personalized content. | Session |
AA_Preferences | Remembers user preferences like language and theme. | 1 year |
Marketing_Tracker | Tracks effectiveness of marketing campaigns. | 30 days |
Changes to this Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and, if the changes are significant, we will provide a more prominent notice. We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions or concerns about our Cookies Policy, please contact us at our contact page .